More than half of companies with successful video marketing strategies prefer three types of video content: customer testimonials, demonstration videos, and explainer or tutorial videos.

Customer testimonials are seen to be the most effective, since this is a savvy way to provide the social proof that drives results outside of video marketing, and are seen as twice as effective as case studies, which showcases the difference between you telling your own success story and your customers telling them for you.

What are the most effective types of video content used?

Customer testimonials
Demonstration videos.
Explainer videos.
Infographic videos
Tutorial videos.
Thought leader interviews.
Project Reviews.
Case Studies.
Webinar videos.
Vlogs.
Events.
Behind the scenes.

Marketers are learning more about video’s power to generate more traffic, leads, and sales, as they continue to see video’s effectiveness climb. 

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