Testimonials are one of the most effective ways to make use of video. Potential clients can hear from real people and listen to their comments about using your products or services. If you have happy clients, then why aren’t they on video? More people are relying on testimonial videos to get details about products, services, and businesses. Within the next few years, they are poised to become one of the most utilised forms of digital marketing.

 

How effective are testimonials?

 

Video interviews and testimonials offer an honest and personal touch that will connect with your audience and can provide a powerful statement about why others should consider using your products or services. What better way to show the usefulness of your products or services than to interview satisfied clients? They can provide honest information about why they enjoyed your business. Their unbiased opinion of your business is likely to be more accepted by potential clients than a direct sales pitch.

The videos should focus on the actual, practical reasons why your client was happy with your business. This will help substantiate any claims that you make on your website. Using video production for the creation of a testimonial or video interview, you can build trust with your potential clients. They can also help you overcome the difficulty of reaching sceptical clients that are wary of advertising and sales pitches.

 

What goes into a great customer testimonial video?

 

When shooting a customer testimonial video, there are a number of best practices that are used to ensure it has the right impact. This involves paying attention to various factors and making sure that they work together for a great video.

People
Locations
Sound
Lighting
Editing
Marketing

It all starts with people and locations. Selecting the right customers to interview about why they enjoyed your services is crucial to a successful customer testimonial. From there, a location is chosen, to present the video in a natural setting that is relevant to your business. When using a video production service, a quality team can ensure the proper use of lighting, professional editing, and superior digital marketing. 

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