Testimonials are one of the most effective ways to make use of video. Potential clients can hear from real people and listen to their comments about using your products or services. If you have happy clients, then why aren’t they on video? More people are relying on testimonial videos to get details about products, services, and businesses. Within the next few years, they are poised to become one of the most utilised forms of digital marketing.
How effective are testimonials?
Video interviews and testimonials offer an honest and personal touch that will connect with your audience and can provide a powerful statement about why others should consider using your products or services. What better way to show the usefulness of your products or services than to interview satisfied clients? They can provide honest information about why they enjoyed your business. Their unbiased opinion of your business is likely to be more accepted by potential clients than a direct sales pitch.
The videos should focus on the actual, practical reasons why your client was happy with your business. This will help substantiate any claims that you make on your website. Using video production for the creation of a testimonial or video interview, you can build trust with your potential clients. They can also help you overcome the difficulty of reaching sceptical clients that are wary of advertising and sales pitches.
What goes into a great customer testimonial video?
When shooting a customer testimonial video, there are a number of best practices that are used to ensure it has the right impact. This involves paying attention to various factors and making sure that they work together for a great video.
It all starts with people and locations. Selecting the right customers to interview about why they enjoyed your services is crucial to a successful customer testimonial. From there, a location is chosen, to present the video in a natural setting that is relevant to your business. When using a video production service, a quality team can ensure the proper use of lighting, professional editing, and superior digital marketing.
As a thank you for taking the time to check out Seekalook we’d like to offer you a FREE video logo! Just click on the ‘Get your free video’ window below…
In recent years, video storytelling has become the most popular way for marketers to get the brands closer to people. The reasons for this are numerous. Video production is not as expensive as it used to be. They prefer this media since it is easy to digest, and...
Due to fast smartphone technology growth, video enthusiasts have entirely abandoned the use of bulky cameras. Professional cameras are still the best choice for filmmakers but, in the year 2018, you can do so much with your iPhone, especially if you’re not ready to...
Simply put, video marketing is nothing more than a strategy which integrates video content into your many marketing campaigns. Video marketing can be incredibly useful in promoting your brand, products, or services, as well as engaging with your audience and gaining...