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6 Tips To Help CMOs Successfully Leverage Video Marketing.

There is nothing new with most brands needing to have some form of video marketing strategy. The almost exponential rise in popularity of video content on virtually every channel and platform has only reinforced this finding. Video content will soon make up the overwhelming majority of customer-oriented traffic on the internet. It means that leveraging […]

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Video Can Improve Internal Communications in the Workplace.

A business is only as good as its employees, or so the saying goes. It makes complete sense, given the fact that a company couldn’t possibly function without a group of people collectively working towards the same goal. To have any hope of being efficient and successful, the business and the people working within it, […]

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Using the Video to Tell Your Brand Story.

In recent years, video storytelling has become the most popular way for marketers to get the brands closer to people. The reasons for this are numerous. Video production is not as expensive as it used to be. They prefer this media since it is easy to digest, and companies love it because it’s the best […]

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How to Film with an iPhone and Get a Professional Video.

Due to fast smartphone technology growth, video enthusiasts have entirely abandoned the use of bulky cameras. Professional cameras are still the best choice for filmmakers but, in the year 2018, you can do so much with your iPhone, especially if you’re not ready to pay big bucks for the finest equipment. Still, making high-quality video […]

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Video Marketing Challenges: The Do’s and Don’ts to Be Successful.

Simply put, video marketing is nothing more than a strategy which integrates video content into your many marketing campaigns. Video marketing can be incredibly useful in promoting your brand, products, or services, as well as engaging with your audience and gaining their rapport. What’s particularly beneficial about video content is that it can be used […]

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6 Ways to Personalize Video Content to Gain Leads.

With the almost overwhelming amount of content out there, it’s becoming more difficult to capture people’s attention. With hundreds of millions of email being sent every single day, alongside our shrinking attention spans, and other such similar factors at-play, gaining qualified leads is becoming harder than ever. Nevertheless, personalized videos can help. In short, personalized […]

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6 Tips to Make a Better Wedding Video.

Here are some useful tips for making a better wedding video. Filming weddings can be extremely stressful as you only get one chance to take the perfect shot and there are no retakes. By applying some of these tips, you should be able to make things a lot easier for yourself. Communicate with the couple, […]

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How to Get Your Video Content Shared on Social Media.

Social media has been around for some time now and with more and more people joining the many social media platforms on a daily basis. It is also why social media has become a favored spot for marketers of different shapes and sizes to promote their content, products, and services. And as any good marketer […]

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4 Great Ways to use Video on your Website.

There is no denying that video content is surging nowadays. Estimates point to the fact that by 2021, over 80% of all consumer internet traffic will comprise video content. That will be a whopping one million minutes of video crossing the network every single second. And if we think about it, the trend does make […]

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6 Content Goals for Which Video Works Well.

There is no denying that video content is surging nowadays. Estimates point to the fact that by 2021, over 80% of all consumer internet traffic will comprise One of the biggest questions we get asked is how to create a video that works. The most common mistake made by companies creating video is thinking of […]