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How to Make an Engaging Training Video.

Training videos have a lot of advantages for both trainer and trainee, alike. Not only are they more accessible via mobile devices but they also allow students to get on board more quickly. They provide a higher degree of retention and can be used for numerous purposes, such as product launches, to mandatory training. Companies […]

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6 Creative Ways to use Short Videos for Your Business.

A video is quickly becoming the number one consumer-oriented content on the internet. In fact, it is estimated that it will make up over 80% of all consumer internet traffic by 2019. Nevertheless, not all videos are the same and when it comes to B2B or B2C, shorter usually means better. Statistics also show that […]

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6 Ways to Use Short Video for Social Media.

Have you considered sharing short video content as a social marketing tactic? Short-form video content is streamed to us in a range of formats on a variety of social platforms such as: Twitter = 2 minutes and 20 seconds. Vine = 6 seconds. YouTube = 15 minutes Instagram Stories = 15 seconds and main feed […]

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Video Marketing 101: Why You Should Care About Video Lighting?

Consumer demand for video content is on the rise. The statistics to back this claim up are overwhelming. For starters, over 500 million people are watching video content daily, adding up to over 8 billion video views for every single day. What’s more, YouTube reports that mobile video consumption rises by 100% every year and […]

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How to Make Professional Sounding Audio for Your Video.

Have you ever tried making videos on iMovie or your mobile device? If you have, then you will know how poor the audio quality is. While it might be suitable for making Instagram videos for friends, relying on a phone or desktop microphone is not an appropriate option for crafting engaging video content. The most […]

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7 Ways to Repurpose Your Videos and Bring Them New Life.

So you’ve had a video produced for your business and your thinking of how to make the most of your footage. Or a particular video campaign didn’t perform well. So tear it apart repurpose it, repackage it and redistribute your video to improve performance. Repurposing is simply reusing and adapting existing content into different formats […]

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4 Tips on How to use Video to Liven Up Your Presentations.

While adding video to your presentations is the perfect way to catch the attention of your audience, there are a few things that you should think of and know to make sure the quality is top notch.   Youtube slides.   Embed a video straight from YouTube into your PowerPoint presentations. This might also seem […]

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4 Strategies for Growing Your Business with Video.

It was three years ago now that Tyler Lessard predicted 2015 would be the Year of Video Marketing. The prediction turned out to be quite an understatement, as video marketing has gone on to be the most influential marketing strategy every year since then. A number of things have changed since 2015 mind you. Video […]

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7 Tips for Launching a Successful Crowdfunding Investor video.

In our new world of virtual communications, people are using a combination of visual and audio in conveying their messages with greater impact. Traditionally this has been achieved by a person presenting live with the aid of a PowerPoint or Keynote presentation. Increasingly start-ups, business owners and entrepreneurs are using ‘video pitches’ as a way […]

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The Guide to Video Marketing for Camera Shy Marketers.

Not everyone likes to stand in front of a camera. Just because video surrounds us in our daily lives does not mean it is easy for an introvert to transform into a social media extrovert overnight. The good news for camera shy marketers is that they don’t need to be the star of their own […]