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5 Best Practices for Creative Video on Facebook.

A Facebook video should be an integral part of your digital marketing and lead generation budget. If it’s not, then you are missing out on a huge component of your target market every single day. As video advertising shifts from the formal to the informal, uploading native videos to social media channels is proving to […]

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Explainer Videos vs Testimonial videos. What’s Best for your Business.

Which one should I use? Who Should I send them to?   A video is a powerful communication tool but perhaps you’re wondering how you can use video in your newsletters to drive your sales with new and existing customers. I’d like to share two types of video that can be used within your newsletters […]

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How to Generate More Customers using Video Marketing.

Video marketing is truly effective. You may have heard the old adage that ‘content is king’. The new adage should really be ‘video is king’ because it is through a video that engagement scores and conversion rates are the best in the business. However, that does not mean you can slack on content production. The […]

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How To Promote Your Business Using Video Content.

Video marketing is a great resource to communicate the story and brand behind your business. If done appropriately, video marketing can: Generate leads better than any other type of content Increase brand awareness without having to go through the costly process of a branding overhaul Provide a whole new level of understanding, trust, and appreciation […]

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What Should You Be Expecting to Be Paying for a Business Video?

Have you ever considered having a video created for your business and then decided that it may be expensive and overpriced? Well, you’re not alone. Many business owners often share the common misconception that high-quality video is very expensive. Long before smartphones, flip cameras and YouTube became mainstream, if you wanted a video for your […]

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4 Big Tips to Super Charge Your Video Content.

Create a campaign.   To get noticed, think beyond stand-alone videos. For greater reach and exposure, create a series of content-rich videos that you publish regularly. Not only will this create a great synergy around your content, but it will also allow you to build upon your brand identity as each video is released.   […]

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5 Tips for a Winning Video Marketing Strategy.

Optimise video content for mobile devices.   Did you know that 50% of all YouTube views come via a mobile device? In fact, mobile video consumption is growing at such an incredible rate, it is predicted to account for 72% of all mobile traffic by 2019! If you host a video on your site then […]

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10 Tips for Creating Engaging Video Content.

Here are some winning strategies for creating an online video that is engaging and valuable for customers and potential customers?   Keep it real.   Unless you’re shooting a professional video, don’t be afraid to be a little imperfect. Know what you’re going to talk about, rehearse, then go with it. Don’t worry about cutting […]

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5 Steps to Creating a Video Marketing Campaign.

People are visual learners. Especially if your business offers a service or a product that isn’t quite so simple, it’d be more effective to explain via video than just text. But what if you don’t know how to integrate them effectively. Let me share with you 4 steps in creating a video marketing campaign.   […]

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4 Good Reasons to Have a YouTube Channel.

One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?” The answer: probably……but it depends on the type of business you are, the kind of content you’re creating and the goals you have for your videos. No matter how users […]