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12 Effective Types of B2B Video Content.

More than half of companies with successful video marketing strategies prefer three types of video content: customer testimonials, demonstration videos, and explainer or tutorial videos. Customer testimonials are seen to be the most effective, since this is a savvy way to provide the social proof that drives results outside of video marketing, and are seen […]

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4 Reasons Why Your Happy Clients Should Be on Video.

Testimonials are one of the most effective ways to make use of video. Potential clients can hear from real people and listen to their comments about using your products or services. If you have happy clients, then why aren’t they on video? More people are relying on testimonial videos to get details about products, services, […]

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6 Ways to Shoot Video Like a Pro.

There’s more to filming than just taking the camera out of the box and pressing record. Good filming requires a little know how.   Learn your video camera.   Read the manual—twice. Know how to access the menus, which menus contain which settings, and so on. You should be able to adjust the shutter speed, […]

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Online Video – The Future of Content Marketing.

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential. By 2020, video will account for 79% of all global internet traffic. Video-on-demand traffic alone will have almost trebled. With online video quickly becoming a key means for people to satisfy their information […]