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How To Make Millennial Friendly Social Media Videos.

Millennials born between 1980 and 2000, are a segment of the population that grew up in a period of profound change within society. Many of them, especially those born in the second half of this period, grew up alongside the internet, and as a result, their lives and behaviour are more heavily influenced by it […]

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How to Make an Engaging Training Video.

Training videos have a lot of advantages for both trainer and trainee, alike. Not only are they more accessible via mobile devices but they also allow students to get on board more quickly. They provide a higher degree of retention and can be used for numerous purposes, such as product launches, to mandatory training. Companies […]

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6 Creative Ways to use Short Videos for Your Business.

A video is quickly becoming the number one consumer-oriented content on the internet. In fact, it is estimated that it will make up over 80% of all consumer internet traffic by 2019. Nevertheless, not all videos are the same and when it comes to B2B or B2C, shorter usually means better. Statistics also show that […]

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Video Marketing 101: Why You Should Care About Video Lighting?

Consumer demand for video content is on the rise. The statistics to back this claim up are overwhelming. For starters, over 500 million people are watching video content daily, adding up to over 8 billion video views for every single day. What’s more, YouTube reports that mobile video consumption rises by 100% every year and […]

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How to Make Professional Sounding Audio for Your Video.

Have you ever tried making videos on iMovie or your mobile device? If you have, then you will know how poor the audio quality is. While it might be suitable for making Instagram videos for friends, relying on a phone or desktop microphone is not an appropriate option for crafting engaging video content. The most […]

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7 Ways to Repurpose Your Videos and Bring Them New Life.

So you’ve had a video produced for your business and your thinking of how to make the most of your footage. Or a particular video campaign didn’t perform well. So tear it apart repurpose it, repackage it and redistribute your video to improve performance. Repurposing is simply reusing and adapting existing content into different formats […]

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7 Tips for Launching a Successful Crowdfunding Investor video.

In our new world of virtual communications, people are using a combination of visual and audio in conveying their messages with greater impact. Traditionally this has been achieved by a person presenting live with the aid of a PowerPoint or Keynote presentation. Increasingly start-ups, business owners and entrepreneurs are using ‘video pitches’ as a way […]

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The Guide to Video Marketing for Camera Shy Marketers.

Not everyone likes to stand in front of a camera. Just because video surrounds us in our daily lives does not mean it is easy for an introvert to transform into a social media extrovert overnight. The good news for camera shy marketers is that they don’t need to be the star of their own […]

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5 Best Practices for Creative Video on Facebook.

A Facebook video should be an integral part of your digital marketing and lead generation budget. If it’s not, then you are missing out on a huge component of your target market every single day. As video advertising shifts from the formal to the informal, uploading native videos to social media channels is proving to […]

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Explainer Videos vs Testimonial videos. What’s Best for your Business.

Which one should I use? Who Should I send them to?   A video is a powerful communication tool but perhaps you’re wondering how you can use video in your newsletters to drive your sales with new and existing customers. I’d like to share two types of video that can be used within your newsletters […]