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How To Promote Your Business Using Video Content.

Video marketing is a great resource to communicate the story and brand behind your business. If done appropriately, video marketing can: Generate leads better than any other type of content Increase brand awareness without having to go through the costly process of a branding overhaul Provide a whole new level of understanding, trust, and appreciation […]

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What Should You Be Expecting to Be Paying for a Business Video?

Have you ever considered having a video created for your business and then decided that it may be expensive and overpriced? Well, you’re not alone. Many business owners often share the common misconception that high-quality video is very expensive. Long before smartphones, flip cameras and YouTube became mainstream, if you wanted a video for your […]

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4 Big Tips to Super Charge Your Video Content.

Create a campaign.   To get noticed, think beyond stand-alone videos. For greater reach and exposure, create a series of content-rich videos that you publish regularly. Not only will this create a great synergy around your content, but it will also allow you to build upon your brand identity as each video is released.   […]

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10 Tips for Creating Engaging Video Content.

Here are some winning strategies for creating an online video that is engaging and valuable for customers and potential customers?   Keep it real.   Unless you’re shooting a professional video, don’t be afraid to be a little imperfect. Know what you’re going to talk about, rehearse, then go with it. Don’t worry about cutting […]

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4 Good Reasons to Have a YouTube Channel.

One of the earliest questions considered by any business, large or small, investing in video marketing will certainly be, “Should I have a YouTube channel?” The answer: probably……but it depends on the type of business you are, the kind of content you’re creating and the goals you have for your videos. No matter how users […]

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12 Effective Types of B2B Video Content.

More than half of companies with successful video marketing strategies prefer three types of video content: customer testimonials, demonstration videos, and explainer or tutorial videos. Customer testimonials are seen to be the most effective, since this is a savvy way to provide the social proof that drives results outside of video marketing, and are seen […]

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4 Reasons Why Your Happy Clients Should Be on Video.

Testimonials are one of the most effective ways to make use of video. Potential clients can hear from real people and listen to their comments about using your products or services. If you have happy clients, then why aren’t they on video? More people are relying on testimonial videos to get details about products, services, […]

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6 Ways to Shoot Video Like a Pro.

There’s more to filming than just taking the camera out of the box and pressing record. Good filming requires a little know how.   Learn your video camera.   Read the manual—twice. Know how to access the menus, which menus contain which settings, and so on. You should be able to adjust the shutter speed, […]

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Online Video – The Future of Content Marketing.

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential. By 2020, video will account for 79% of all global internet traffic. Video-on-demand traffic alone will have almost trebled. With online video quickly becoming a key means for people to satisfy their information […]