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6 Tips To Help CMOs Successfully Leverage Video Marketing.

There is nothing new with most brands needing to have some form of video marketing strategy. The almost exponential rise in popularity of video content on virtually every channel and platform has only reinforced this finding. Video content will soon make up the overwhelming majority of customer-oriented traffic on the internet. It means that leveraging […]

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Video Can Improve Internal Communications in the Workplace.

A business is only as good as its employees, or so the saying goes. It makes complete sense, given the fact that a company couldn’t possibly function without a group of people collectively working towards the same goal. To have any hope of being efficient and successful, the business and the people working within it, […]

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Using the Video to Tell Your Brand Story.

In recent years, video storytelling has become the most popular way for marketers to get the brands closer to people. The reasons for this are numerous. Video production is not as expensive as it used to be. They prefer this media since it is easy to digest, and companies love it because it’s the best […]

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Video Marketing Challenges: The Do’s and Don’ts to Be Successful.

Simply put, video marketing is nothing more than a strategy which integrates video content into your many marketing campaigns. Video marketing can be incredibly useful in promoting your brand, products, or services, as well as engaging with your audience and gaining their rapport. What’s particularly beneficial about video content is that it can be used […]

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6 Content Goals for Which Video Works Well.

There is no denying that video content is surging nowadays. Estimates point to the fact that by 2021, over 80% of all consumer internet traffic will comprise One of the biggest questions we get asked is how to create a video that works. The most common mistake made by companies creating video is thinking of […]

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4 Opportunities to Use Video in Your Email.

We have been using email for well over two decades. There are many alternatives and attachments that can sent within an e-mail thread. Apps and the cloud offer us diverse solutions to file sharing. People tend to engage more with video when it comes to communication because it is the most alike to our natural […]

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Video or Text? Which is better and what should I be using?

We’ve been creating videos for over 10 years and in these last 2 years, I’ve noticed that more and more businesses are using video within their marketing strategy. All you have to do is Google video marketing and you find all types of infographic statistics such as: 75% of business executives watch work-related videos at […]

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8 Best Facebook Video Marketing Tips You Need to Know.

There are 1.65 billion monthly users with an extremely diverse audience. there is no getting away from the power of Facebook, especially when you are trying to build your online presence. People want visuals, audio clips and colours which can trigger their imagination. And, as you probably know, videos are even more eye-catching than a […]

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6 Easy Ways to Optimise Your B2B Youtube videos.

Have you added tags to your videos? Adding meta tags help people find your content and increase the likelihood of you turning up in the right-hand column while someone is looking at a related video. There are various ways in which you can work out what tags to use. Check out what tags your competition […]

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How Brands Use Twitter For Marketing Video.

Video content is quickly becoming the predominant medium through which brands connect with their customers. In fact, the video will account for 80% of all client-oriented content on the internet by 2021. When it comes to Twitter, in particular, video content has grown over 220 times regarding quantity. The reason for this growth is somewhat […]