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6 Ways to Use Short Video for Social Media.

Have you considered sharing short video content as a social marketing tactic? Short-form video content is streamed to us in a range of formats on a variety of social platforms such as: Twitter = 2 minutes and 20 seconds. Vine = 6 seconds. YouTube = 15 minutes Instagram Stories = 15 seconds and main feed […]

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Video Marketing 101: Why You Should Care About Video Lighting?

Consumer demand for video content is on the rise. The statistics to back this claim up are overwhelming. For starters, over 500 million people are watching video content daily, adding up to over 8 billion video views for every single day. What’s more, YouTube reports that mobile video consumption rises by 100% every year and […]

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7 Ways to Repurpose Your Videos and Bring Them New Life.

So you’ve had a video produced for your business and your thinking of how to make the most of your footage. Or a particular video campaign didn’t perform well. So tear it apart repurpose it, repackage it and redistribute your video to improve performance. Repurposing is simply reusing and adapting existing content into different formats […]

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4 Tips on How to use Video to Liven Up Your Presentations.

While adding video to your presentations is the perfect way to catch the attention of your audience, there are a few things that you should think of and know to make sure the quality is top notch.   Youtube slides.   Embed a video straight from YouTube into your PowerPoint presentations. This might also seem […]

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4 Strategies for Growing Your Business with Video.

It was three years ago now that Tyler Lessard predicted 2015 would be the Year of Video Marketing. The prediction turned out to be quite an understatement, as video marketing has gone on to be the most influential marketing strategy every year since then. A number of things have changed since 2015 mind you. Video […]

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7 Tips for Launching a Successful Crowdfunding Investor video.

In our new world of virtual communications, people are using a combination of visual and audio in conveying their messages with greater impact. Traditionally this has been achieved by a person presenting live with the aid of a PowerPoint or Keynote presentation. Increasingly start-ups, business owners and entrepreneurs are using ‘video pitches’ as a way […]

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The Guide to Video Marketing for Camera Shy Marketers.

Not everyone likes to stand in front of a camera. Just because video surrounds us in our daily lives does not mean it is easy for an introvert to transform into a social media extrovert overnight. The good news for camera shy marketers is that they don’t need to be the star of their own […]

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Explainer Videos vs Testimonial videos. What’s Best for your Business.

Which one should I use? Who Should I send them to?   A video is a powerful communication tool but perhaps you’re wondering how you can use video in your newsletters to drive your sales with new and existing customers. I’d like to share two types of video that can be used within your newsletters […]

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How to Generate More Customers using Video Marketing.

Video marketing is truly effective. You may have heard the old adage that ‘content is king’. The new adage should really be ‘video is king’ because it is through a video that engagement scores and conversion rates are the best in the business. However, that does not mean you can slack on content production. The […]

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How To Promote Your Business Using Video Content.

Video marketing is a great resource to communicate the story and brand behind your business. If done appropriately, video marketing can: Generate leads better than any other type of content Increase brand awareness without having to go through the costly process of a branding overhaul Provide a whole new level of understanding, trust, and appreciation […]