Just over 80% of online traffic will be video content by the year 2022 and medical and healthcare organisations are preparing for the upcoming shift. Video content in the medical field can help your organisation to highlight your services, discoveries, patient stories and treatments that you offer. It can help to influence your consumer’s selection process and demonstrates the added value of your medical experience. People are searching for detailed doctor profiles, in-depth procedure information as well as powerful patient testimonials. And when all of these efforts are interspersed in your video it can lend credibility on both a human and expert level and can have a huge impact on how consumers value and trust your services as well as make a lasting impression with your viewers. If you want to connect with patients in 2019 and beyond, you need to alter your medical marketing strategy to align with the following trends.
CASE STUDY: MEDICAL RESEARCH NETWORK
The Medical Research Network (MRN) provides a suite of services to facilitate running community-based clinical trials worldwide for pharmaceutical and contract research organisations.
The MRN came to us looking for videos that showcase their commercial services, technologies, scale and vision behind what they do and why. They were keen these videos not only clearly demonstrated their customer-first approach, but also showed their human side, vision for the future and best-practice approach to health care. Educational in nature, we took a documentary-style approach using multiple talking head shots from key people to explain often complex topics. We backed these up with a variety of b-roll footage, from infographics to product and location shots.
The great advantage of this type of educational video is that its multi-purpose. It can be used on company websites – ‘services’ and ‘about us’ pages – to help explain your approach, what you do and who you are. But they’re also in-depth enough to work well at events – conventions, expos, presentations – where they can quickly and effectively convey your message to a wider audience. You can watch our MRN videos below.
View example videos:
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