The more your charity can do to get the word out about who you are and what you need, the better. Our favourite form of communication is video. A fundraising video for your charity can give an emotional connection to your viewers. A quality non-profit video is the best way for your organisation to reach its audience, raise awareness for important causes, and boost donations.
For nonprofits and charities, video marketing is particularly valuable because this type of storytelling around your organisation can help your viewers feel that they’re part of your mission, and see how their involvement is directly making a difference.
CASE STUDY: TRINITY FENCING CIC
Trinity Fencing CIC is a not-for-profit organisation that offers apprenticeships, mentoring and employment opportunities for vulnerable people and ex-offenders being rehabilitated back into society and work. With a social and charitable focus, it provides skills and experience in commercial hoarding, fencing, landscaping and tree surgery.
We worked with Trinity Fencing to create a video that described exactly what they do, what their core objectives are and how they go about helping people. Humans are driven by emotions, so we created a video designed to appeal to our better sensitivities. With interviews, talking heads, on-site footage and a strong narrative we highlighted the vulnerabilities Trinity helps overcome, the processes it employs and the outcomes it strives for. The video is now a fixture on their website, but they also use it to raise funds and awareness for their cause at other events.
This kind of video works very well for non-profit organisations and we’re always excited to work with for-good businesses and charities to help with fundraising, sponsor exposure, education and to inspire donors to your cause. You can watch our Trinity Fencing video below.
View example videos:
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