An ident is the little bit of video that plays a few seconds before your video starts, informing your viewer what they’re watching. It’s a promotional sequence and plays a critical part of your brands identity. Using your company logo to create an ident presents a personality for your company or a product and plays a significant role in a branding strategy. It can show your company’s character and transfer a certain message attracting clients. Moreover, it is a good way to stand out from your competitors.
CASE STUDY: OPTIM-EYEZ
An ident is one of those industry terms that not everyone may be familiar with. Essentially it’s a very short animated video segment, usually with a logo, name or key message included, that can be used in lots of different ways, such as for video intros, website features and marketing materials.
Optim-Eyez is a digital marketing company that needed some ident intros and outros it could use to animate and bring to life its personal branding course videos. Aligning with the slick, colourful website and existing branding, we created three punchy, fresh idents using visual and sound effects to introduce and contextualise the course, each lasting less than 10 seconds.
These kind of idents are extremely versatile and can be used again and again in a plethora of different scenarios, online and for videos, presentations, talks and trade shows – and they’re particularly effective on social media. They quickly and clearly reinforce your brand position, increase brand awareness and deliver a short, sharp marketing impact in only a few seconds. You can watch our Optim-Eyez idents below as well as some other intros and outros.
View example videos:
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