Simply put, video marketing is nothing more than a strategy which integrates video content into your many marketing campaigns. Video marketing can be incredibly useful in promoting your brand, products, or services, as well as engaging with your audience and gaining their rapport.
What’s particularly beneficial about video content is that it can be used as a medium through which you can present a vast number of other things, such as customer testimonials, live events, entertaining content, as well as the handy how-to videos.
Google has highlighted how-to videos as a valuable marketing asset, particularly with millennials. In their research, it determined that around two-thirds of this group regularly turn to how-to videos as a means of quickly picking up a new skill. Also, viewers learn how to use a particular product.
Back in the earlier days of video marketing, the biggest challenge was the cost of equipment, editing software, and every other expense that revolves around this particular area. Today, however, these things are more affordable than they were before, but you will still need a professional team to help you out.
The biggest challenges today, however, are more strategic than anything else. You need to know how to build an effective video marketing strategy that will encapsulate the creation of video content your audience will want to consume and share with others.
Also, marketers need to understand and make use of analytics tools that will indicate their content’s success as well as any areas of their strategy that needs improvement.
With that said, here is a short rundown about the Do’s and Don’ts of video marketing.
Video content, as opposed to text or simple images, have a much higher retention rate. Over 95% of the information provided via video will stick, while only 10% will remain with a person when reading that information. It will give you the opportunity to educate your audience much more effectively, all the while compressing that information in a few minutes of video. How-to videos are a great example here.
Don’t: Poor Quality Videos.
With more and more video content on the internet, nowadays, it would be a huge mistake to go for a low-quality video in an attempt at lowering the investment. Almost nobody will watch a poor quality video in this day and age, meaning that your investment will be for nothing. Even Youtube encourages high-definition videos, as they provide for a higher degree of flexibility regarding encoding and playback.
Do: Video Testimonials.
Testimonials provide you with a much-needed validity and social proof of the success of your product or service. Video testimonials, however, can bypass text’s shortcomings concerning conveying emotion. Instead of reading what a happy client has to say about your product, your audience can also experience their emotional state while doing so.
Don’t: Using the Same Format Everywhere.
Not every social media platform is the same, nor do they address the same demographics or needs. As a general rule of thumb, videos on Instagram should be no longer than 30 seconds, on Twitter around 45 seconds, Facebook one minute, and Youtube videos should not exceed two minutes. You should also add your call-to-action (CTA) in the first 30 seconds so that you make sure everybody will see them.
Video content is quickly becoming the norm when it comes to customer-oriented content circulating on the internet. Knowing what you should and shouldn’t do, will make the difference between a successful and an unsuccessful video marketing strategy.
With Seekalook, you can make all of this possible. Our team of professionals will be more than happy to help with all of your video needs. Do not hesitate to contact us today!
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