Optimise video content for mobile devices.
Did you know that 50% of all YouTube views come via a mobile device? In fact, mobile video consumption is growing at such an incredible rate, it is predicted to account for 72% of all mobile traffic by 2019! If you host a video on your site then make sure that your content is optimised for mobile.
Collaborate with influencers.
Pay very close attention to YouTube, Vine, Facebook and Instagram video creators and the clout they have, both on the platforms, and off. An endorsement or mention of a product from an influencer can be extremely powerful for brands looking to tap into a specific audience.
Develop a cross-platform strategy.
Understand the pros and cons of posting to YouTube, Facebook, Vine, and Instagram, and what building a cross-platform video strategy really means. It isn’t enough to post/upload a video to YouTube and hope it gains hundreds of thousands of views. Make sure that you understand how the audience on Instagram differs from the audience on Snapchat or Facebook and post content accordingly.
Consider video length – It matters!
The length of the video content that works for you is dependent on your industry, audience, and video platform. The first 3-5 seconds are crucial in capturing the viewer’s attention, so make sure this isn’t wasted on unnecessary branding or a lengthy introduction.
Stick to a regular programming schedule.
Developing a consistent, programming schedule encourages viewers to return and see what’s new. It’s also helpful because planning out each video ensures that each works together and fits into the larger vision for your video marketing strategy.
As a thank you for taking the time to check out Seekalook we’d like to offer you a FREE video logo! Just click on the ‘Get your free video’ window below…
There is nothing new with most brands needing to have some form of video marketing strategy. The almost exponential rise in popularity of video content on virtually every channel and platform has only reinforced this finding.Video content will soon make up the...
A business is only as good as its employees, or so the saying goes. It makes complete sense, given the fact that a company couldn't possibly function without a group of people collectively working towards the same goal. To have any hope of being efficient and...
In recent years, video storytelling has become the most popular way for marketers to get the brands closer to people. The reasons for this are numerous. Video production is not as expensive as it used to be. They prefer this media since it is easy to digest, and...