Video marketing is using videos to promote and market to your audience a more engaging way to absorb your content, market your products, look at what you’re doing, and get up-to-date news on your brand and services. It’s something beneficial for your business as it increases engagement and offers the highest ROI of any form of content marketing. Including a video within your marketing campaign can improve SEO and engagement on your digital and social media channels as well as educate your customers and reach new audiences. People watch videos more than reading a written blog post which allows them to retain small snippets of information because of the visual aspect and helps them to remember your information.
Boost your conversion rates and show what your company is all about by building trust and credibility. You can also add video to all of your email marketing campaigns which can lead up to a 300% increase in click-through rates.
We offer a number of different types of popular video formats that fit in well with video marketing. Such as animated explainers to culture interviews and product reviews.
- Tutorials: Used to provide your audience a step-by-step on how to make the best use of your products or services.
- Culture videos: Used to give your audience a look into your business, company values and what you stand for.
- Vlogs: For your small business, wanting to provide a human face to your company.
- Product Reviews: Can back up your tutorials, highlighting the benefits of your product or service.
- Events: The perfect opportunity to create a video including company get togethers, product launches and Vox pop style edits.
- Q&A: Allow you to address common questions and queries about your company whilst adding value your business.
- Interviews: Provide your audience with deeper insight into what your business does.
There’s a lot of compelling evidence that says video should be a major focus of any advertising and marketing budget.
OF ALL CONSUMER INTERNET WILL BE VIDEO BY 2020
OF EXECUTIVES WOULD RATHER WATCH VIDEO THAN READ
OF PEOPLE WATCH ONLINE VIDEOS EVERY WEEK
OF THE MESSAGE IS RETAINED BY PEOPLE WATCHING VIDEO
We help plan and strategise your video marketing from concept through to delivery, developing in and outbound marketing plans, filming and repurposing video content and providing targeted analytics to show how it performs across channels.
- Video marketing strategies and planning
- Full video production
- Repurposed content
- Social media videos
- Serialised videos (new and repurposed video)
- Video performance analytics – the number of views, viewing times etc
We can create a complete video journey on your website to guide prospects from first hearing about your brand, product or services all the way to buying from you. We can create a video marketing strategy that speaks to your audience at different stages of the buyers journey.
Whether increasing top-of-funnel awareness or reaching out to existing customers with helpful tutorial or FAQ information, doing so with the aid of great video content will offer them a level of clarity and engagement that will encourage them to participate on a deeper level and ultimately take the action you want them to.
As part of our commitment to helping businesses, institutions and people tell better stories and make better videos, we’ve created a series of short videos to help you get started, which you can watch below… And feel free to say hello if you’d like to discuss your video project.
Can we help?
Tell us a bit about your project by contacting us using the button below and we’ll get back to you within 48 hours. Or if you prefer, just call us on +44 1908 766191 and we can get started right away!